The Digital Marketing Boot Camp at UNC-Chapel Hill

Learn Digital Marketing Online in 18 Weeks

The rise of the digital world is transforming the way people research, interact with, and make decisions about products and businesses.

The Digital Marketing Boot Camp at UNC-Chapel Hill is a challenging, part-time program that takes a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting. This boot camp, offered in partnership with edX, is made available through a unique consortium delivery model to provide skills-based learning to participants across North Carolina and beyond.

• Gain experience with in-demand tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
• Study without sacrificing your work schedule, with convenient weekday sessions.
• Benefit from a classroom learning environment, with dedicated instructional staff and peer-to-peer insights.
• Cover the fundamental knowledge you need, then get real-world digital marketing application through hands-on projects.

Get a Paid Micro-Internship

Take your job-readiness to the next level. Gain valuable professional experience with a paid micro-internship while still enrolled in the boot camp program. These short-term, paid client assignments are made possible through our exclusive partnership with Parker Dewey, a platform pioneer in providing equitable access to micro-internships.

Take advantage of exclusive micro-internships and:

Strategic, Hands-On Digital Marketing Training

All great digital marketing strategies start with an understanding of the fundamentals. You can choose to partake in an online Marketing Fundamentals pre-course that includes:

• Value Propositions
• Marketing Research
• Audience Segmentation
• Branding
• Marketing Objectives & KPIs
• Customer Journeys
• Marketing Funnels
• Marketing Plans

In just 18 weeks, you will dive into a comprehensive curriculum that covers all of the fundamental concepts necessary to become skilled in digital marketing and step into the industry.  You will get hands-on training in*:

*The material covered is subject to change. Our academic team adjusts to the market demand.

Ready to Become a Savvy Digital Marketer?

By the time you complete the program, you can expect to be able to:

• Develop digital marketing strategies that meet both short- and long-term business goals 
• Create, launch, and optimize search, social, display, and retargeting advertising campaigns.
• Build highly targeted audiences using demographics, affinity audiences, and more.
• Design and develop websites that perform well in search rankings and drive customer engagement.
• Optimize content and landing page experiences to improve customer engagement and conversion rates.
• Analyze and report on the effectiveness of campaigns and creative against objectives and metrics.
• Effectively manage and share customer data and touchpoints via CRM systems and databases.
• Design and implement automated workflows to drive campaign efficiency.

Frequently Asked Questions

Part-Time Digital Marketing Boot Camp Schedule

• 18-week program
• Classes are held three weekdays from 6:30-9:30 p.m. or 7:30 to 10:30 p.m. ET