Become a Digital Marketing Professional

The Digital Marketing Boot Camp at
UNC-Chapel Hill | Learn to Drive Impactful Marketing in 18 Weeks

  • Global Network: Gain access to a network of 250+ employers looking to hire.
  • Professional Experience: Take advantage of paid micro-internship opportunities.
  • Career Support: Access free professional resources throughout your career.
  • Respected Credentials:  Earn a Professional Certificate from a recognized university.

Get Program Info

Answer 4 quick questions about yourself. It takes less than a minute!

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Next Start

June 3

Time to

18 weeks, part-time

Live Online

9 hours
per week

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Marketing Is Always Evolving. Evolve With It.

The digital marketing world changes constantly. With the Digital Marketing Boot Camp at UNC-Chapel Hill, you’ll become fluent in both the foundational practices and the latest platforms as you prepare to excel in this fast-paced field and stay ahead of the trends.

Demand for skilled digital marketers has dramatically increased. Despite the pandemic, LinkedIn reported a 63% growth in marketing jobs in the first half of 2021, with 5 of the top 10 marketing job posts in the digital or media space


Parker Dewey logo

Take your job-readiness to the next level. Gain valuable professional experience with a paid micro-internship while still enrolled in the boot camp program. These short-term, paid client assignments are made possible through our exclusive partnership with Parker Dewey, a platform pioneer in providing equitable access to micro-internships.

Take advantage of exclusive micro-internships and:

  • Gain valuable real-world experience
  • Generate income during boot camp
  • Build your professional resume and portfolio
  • Gain access to an exclusive network of potential employers

The Support You Need to Transform Your Career

We’re committed to equipping you with the skills you need to make an impact, while also providing you with unparalleled support and resources before, during, and after your boot camp.

  • Stay on track with a dedicated student success advisor.
  • edX Xpert support available for students 24/7, 365 days a year.
  • Connect with engaged instructors, teaching assistants, and peers for academic support.
  • Additional academic services may be available in select boot camps.
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Man at laptop

Further Your Career

Our Career Engagement Network will help you apply the tools and knowledge you have learned to advance your career. We will help you optimize your resume and LinkedIn profile, prepare for interviews, and build a portfolio of relevant, real-world projects. You’ll also have access to free career resources throughout your professional life.

Our Boot Camp Students Are in Demand

Our employer-competitive students have received job offers from thousands of global organizations. As you take the next steps in your career, you’ll have exclusive access to job referrals from our network of 250+ partners.

Innovative Curriculum. In-Demand Skills.

In 18 weeks, the Digital Marketing Boot Camp at UNC-Chapel Hill will prepare you with the comprehensive digital marketing skills you need to create and execute successful real-world marketing strategies, including search engine optimization (SEO), paid and organic social media, marketing analytics, audience building, and display and pay-per-click advertising.

The hands-on curriculum is delivered through live, online classes and high-quality coursework. Our instructors are fully vetted by the university and offer 1-on-1 virtual guidance to learners throughout the program.

Get up to speed on essential marketing skills. This asynchronous module was designed for those coming to the course with no prior marketing experience, or those who would like a refresher on marketing fundamentals.

What you will learn:

  • Value Propositions
  • Branding
  • Marketing Funnels
  • Marketing Research
  • Marketing Objectives & KPIs
  • Marketing Plans
  • Audience Segmentation
  • Customer Journeys

Learn how digital marketing channels can work together to meet business goals, how to use data to guide campaigns, and how to find the right strategy for different businesses.

What you will learn:

  • Digital Marketing Channels
  • Content Strategy
  • Data Strategies
  • Organic Social Media
  • Digital Marketing for Different Business Models

Learn how to design, manage, analyze, and optimize a website for searchability so that it can successfully support your campaigns and your customers.

What you will learn:

  • Website Creation
  • Link Building and Backlinks
  • Content Optimization
  • Website Analytics
  • Search Engine Optimization
  • Conversion Tracking

Get hands-on experience using industry platforms to develop, launch, and optimize campaigns.

What you will learn:

  • Paid Search
  • Retargeting
  • Marketing Automation
  • Social Media Advertising
  • Measurement and Optimization
  • Display Advertising
  • Customer Relationship Management

Want your new skills to get you noticed? Learn how to highlight your work, optimize your professional presence, and impress hiring managers. Pair it with career coaching sessions to stand out in the job market.

What you will learn:

  • How to brand yourself for your career search or promotions
  • How to develop a promotional plan
  • How to curate and optimize coursework for your portfolio
  • How to design a web-based portfolio

Now You’re Ready

By the time you’ve completed the boot camp, you will have mastered in-demand skills, built an impressive portfolio of projects using real-world tools, and earned a valuable Professional Certificate.

Learn on Your Schedule

This is a part-time, online program designed to accommodate professionals of all career stages, whether they’re looking to start or advance in a career, change direction, or take charge of marketing for their own small businesses.

Time to complete18 weeks
Live classes9 hrs/week
Homework & projects 20+ hrs/week
Class time3 weekday evenings
(3 hrs/class)

Invest in Your Career With the
Right Financial Options

Digital Marketing boot camp fee: $9,245

Pay in Full Discount

Pay in full at the time of enrollment and receive $1000 off your total fee.

Alumni Scholarship

University alumni are eligible for a $500 scholarship.

Interest-Free Payment Plan

Pay an initial deposit and split the rest of your tuition into monthly installments over the length of the program with no interest.

24-Month Interest-Free Payment Plan

Once approved, you’ll pay your deposit and split the remaining tuition over 24 monthly installments with zero interest. 

Sallie Mae

Offers private student educational loans.

edX Boot Camps does not receive any commissions or payments for referrals or successful loan applications. The lender’s loan approval criteria will apply and you should consider the terms and conditions of any loan carefully. We are not credit advisors. We make no representations about whether you will be given a loan or whether a loan will be suitable for you. We are not responsible for representations made to you by any credit provider.

What Former Students Are Saying:

  • “I had a great time working with … Career Services. [Their] feedback on my resume and the inclusion of unique elements was one of the reasons I received interview requests in the first place! … I’m earning almost DOUBLE my prior job’s starting salary in my first digital marketing position.”

    Mary R.
  • “I chose to attend the Digital Marketing Boot Camp at UNC-Chapel Hill because I wanted to gain hands-on experience and knowledge in the field. I think it paid off very well because within a few months of completing the program I was able to find a job in digital marketing.”

  • “[My Career Coach] is brilliant and very kind. Her tips helped me a lot to get the position [I am in now]. I completely recommend this program!”

    Rubin R.
  • “I chose to attend because I wanted to dive deeper into digital marketing so that I can better understand and apply these new skills to my career! I have built so many amazing relationships and my [current] employer was highly impressed with the portfolio I created for the class. All in all, the boot camp changed me for the better!”

    Kara N.

A Powerful Educational Partnership

About UNC-Chapel Hill

The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. Every day, faculty — including two Nobel laureates — staff and students shape their teaching, research and public service to meet North Carolina’s most pressing needs in every region and all 100 counties. Carolina’s more than 308,000 alumni live in all 50 states and 150 countries. More than 167,000 live in North Carolina.

This program is offered through the UNC-Chapel Hill Digital and Lifelong Learning in partnership with edX.

About edX

edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. edX delivers boot camps through an immersive learning experience with expert services and valuable resources. As of 2021, graduates have been hired by 6,700+ companies, including more than 62% of the Fortune 100.

The Next Digital Marketing Boot Camp

Starts June 3. Reserve Your Spot Today!

It only takes a minute to request information and be put in touch with a member of the admissions team who can answer questions and get your application started.