Become a Digital Marketing Professional
The Digital Marketing Boot Camp at
UNC-Chapel Hill | Learn to Drive Impactful Marketing in 18 Weeks
- Global Network: Gain access to a network of 250+ employers looking to hire.
- Professional Experience: Take advantage of paid micro-internship opportunities.
- Career Support: Access free professional resources throughout your career.
- Respected Credentials: Earn a Professional Certificate from a recognized university.
Next Start
Date:
June 3
Time to
Complete:
18 weeks, part-time
Live Online
Classes:
9 hours
per week
Marketing Is Always Evolving. Evolve With It.
The digital marketing world changes constantly. With the Digital Marketing Boot Camp at UNC-Chapel Hill, you’ll become fluent in both the foundational practices and the latest platforms as you prepare to excel in this fast-paced field and stay ahead of the trends.
Demand for skilled digital marketers has dramatically increased. Despite the pandemic, LinkedIn reported a 63% growth in marketing jobs in the first half of 2021, with 5 of the top 10 marketing job posts in the digital or media space.¹
Get a Paid Micro-Internship
Take your job-readiness to the next level. Gain valuable professional experience with a paid micro-internship while still enrolled in the boot camp program. These short-term, paid client assignments are made possible through our exclusive partnership with Parker Dewey, a platform pioneer in providing equitable access to micro-internships.
Take advantage of exclusive micro-internships and:
- Gain valuable real-world experience
- Generate income during boot camp
- Build your professional resume and portfolio
- Gain access to an exclusive network of potential employers
The Support You Need to Transform Your Career
We’re committed to equipping you with the skills you need to make an impact, while also providing you with unparalleled support and resources before, during, and after your boot camp.
- Stay on track with a dedicated student success advisor.
- edX Xpert support available for students 24/7, 365 days a year.
- Connect with engaged instructors, teaching assistants, and peers for academic support.
- Additional academic services may be available in select boot camps.
Further Your Career
Our Career Engagement Network will help you apply the tools and knowledge you have learned to advance your career. We will help you optimize your resume and LinkedIn profile, prepare for interviews, and build a portfolio of relevant, real-world projects. You’ll also have access to free career resources throughout your professional life.
Our Boot Camp Students Are in Demand
Our employer-competitive students have received job offers from thousands of global organizations. As you take the next steps in your career, you’ll have exclusive access to job referrals from our network of 250+ partners.
Innovative Curriculum. In-Demand Skills.
In 18 weeks, the Digital Marketing Boot Camp at UNC-Chapel Hill will prepare you with the comprehensive digital marketing skills you need to create and execute successful real-world marketing strategies, including search engine optimization (SEO), paid and organic social media, marketing analytics, audience building, and display and pay-per-click advertising.
The hands-on curriculum is delivered through live, online classes and high-quality coursework. Our instructors are fully vetted by the university and offer 1-on-1 virtual guidance to learners throughout the program.
Get up to speed on essential marketing skills. This asynchronous module was designed for those coming to the course with no prior marketing experience, or those who would like a refresher on marketing fundamentals.
What you will learn:
- Value Propositions
- Branding
- Marketing Funnels
- Marketing Research
- Marketing Objectives & KPIs
- Marketing Plans
- Audience Segmentation
- Customer Journeys
Learn how digital marketing channels can work together to meet business goals, how to use data to guide campaigns, and how to find the right strategy for different businesses.
What you will learn:
- Digital Marketing Channels
- Content Strategy
- Data Strategies
- Organic Social Media
- Digital Marketing for Different Business Models
Learn how to design, manage, analyze, and optimize a website for searchability so that it can successfully support your campaigns and your customers.
What you will learn:
- Website Creation
- Link Building and Backlinks
- Content Optimization
- Website Analytics
- Search Engine Optimization
- Conversion Tracking
Get hands-on experience using industry platforms to develop, launch, and optimize campaigns.
What you will learn:
- Paid Search
- Retargeting
- Marketing Automation
- Social Media Advertising
- Measurement and Optimization
- Display Advertising
- Customer Relationship Management
Want your new skills to get you noticed? Learn how to highlight your work, optimize your professional presence, and impress hiring managers. Pair it with career coaching sessions to stand out in the job market.
What you will learn:
- How to brand yourself for your career search or promotions
- How to develop a promotional plan
- How to curate and optimize coursework for your portfolio
- How to design a web-based portfolio
Now You’re Ready
By the time you’ve completed the boot camp, you will have mastered in-demand skills, built an impressive portfolio of projects using real-world tools, and earned a valuable Professional Certificate.
Learn on Your Schedule
This is a part-time, online program designed to accommodate professionals of all career stages, whether they’re looking to start or advance in a career, change direction, or take charge of marketing for their own small businesses.
| Time to complete | 18 weeks |
| Live classes | 9 hrs/week |
| Homework & projects | 20+ hrs/week |
| Class time | 3 weekday evenings (3 hrs/class) |
Invest in Your Career With the
Right Financial Options
Digital Marketing boot camp fee: $9,245
edX Boot Camps does not receive any commissions or payments for referrals or successful loan applications. The lender’s loan approval criteria will apply and you should consider the terms and conditions of any loan carefully. We are not credit advisors. We make no representations about whether you will be given a loan or whether a loan will be suitable for you. We are not responsible for representations made to you by any credit provider.
What Former Students Are Saying:
A Powerful Educational Partnership
About UNC-Chapel Hill
The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. Every day, faculty — including two Nobel laureates — staff and students shape their teaching, research and public service to meet North Carolina’s most pressing needs in every region and all 100 counties. Carolina’s more than 308,000 alumni live in all 50 states and 150 countries. More than 167,000 live in North Carolina.
This program is offered through the UNC-Chapel Hill Digital and Lifelong Learning in partnership with edX.
About edX
edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. edX delivers boot camps through an immersive learning experience with expert services and valuable resources. As of 2021, graduates have been hired by 6,700+ companies, including more than 62% of the Fortune 100.
The Next Digital Marketing Boot Camp
Starts June 3. Reserve Your Spot Today!
It only takes a minute to request information and be put in touch with a member of the admissions team who can answer questions and get your application started.